Answering the call for AT&T
AT&T's search for tech-savvy, leadership-track interns brought the company right to 史蒂文斯.
大数据给了市场营销的信息无限丰富成习惯和他们的客户的行为，社交媒体和移动通信的平均消息可以在特定的地方在特定时间定位到特定的人。但要充分利用这些优势，你需要能够解释所有的数据来创建可操作的战略 - 在史蒂文斯的特产。在这里，你会用这些工具直接进行试验，以创建和管理广告活动，并根据分析数据来调整基于受众行为的策略。
Students who major in Marketing Innovation & Analytics graduate able to bring a results-driven, creative approach to traditional and new media campaigns, and will understand how to apply analytical methods to track and ensure success.
The history of technology-driven innovation at Stevens gives students in the Marketing Innovation & Analytics major incredible advantages as they enter this dynamic industry. Professionals in this space must be able to use technology tools and new platforms to quickly analyze large sets of data and pivot based on the findings. The wealth of technology available to Stevens students in class prepares future analysts and content strategists to think creatively about ways to leverage these tools to take advantage of emerging market opportunities. Additionally, 史蒂文斯 faculty are recognized experts in areas like social network analytics, virtual behavior and digital marketing strategy, ensuring courses prioritize the cutting-edge skills most sought by employers.